第五屆品質與福利雞蛋大會在“信心、協作和發展”的主題下圓滿結束,為品質和福利雞蛋產業鏈提供了一個充滿活力的交流、學習和分享平臺。此次會議由FAI Farms、絲綢之路總商會、上海悅孜聯合主辦,得到國家動物健康與食品安全創新聯盟的指導,并收獲禮藍動保、大荷蘭人、力矩中國、歐福蛋業和四川信德的大力支持。吸引了來自全球的超過160名動物福利專家、學者和從業者參與。
The 5th Quality and Welfare Egg Conference concluded successfully under the theme of "Confidence, Collaboration, and Development," providing a vibrant platform for the quality and welfare egg industry chain to exchange, learn, and share. The conference was jointly organized by FAI Farms, the Silk Road Chamber of International Commerce, and IQC, with guidance from the China Animal Health and Food Safety Alliance. It received strong support from Elanco, Big Dutchman, Lever China, Ovodan, and Sichuan Xinde. The event attracted over 160 animal welfare experts, scholars, and professionals from around the world.
MURILO H. QUINTILIANO
嘉賓致辭
FAI農場巴西執行董事
Director Executive,FAI Farms Brazil
Murilo先生表示,此次盛會旨在深入探討未來雞蛋生產的方向,以更好地滿足人類、動物和地球的需求。他指出,與會者不僅僅是會議的參與者,更是共同參與一個重要的運動,倡導雞蛋來自無籠養環境。這個運動致力于推動更先進的雞蛋生產系統,提供更健康的環境,滿足動物自然行為的需求,提供商機,增加盈利,同時改善人與動物的生活質量,共同滿足全球對無籠養雞蛋的不斷增長需求。
Mr. Murilo stated that this gathering aims to delve deeply into the future of egg production to better meet the needs of humanity, animals, and the planet. He emphasized that attendees are not just participants in a conference but also part of an important movement advocating for eggs from cage-free environments. This movement is committed to propelling advanced egg production systems, offering healthier surroundings, catering to the natural behaviors of animals, providing business opportunities, increasing profitability, and improving the quality of life for both humans and animals. Together, they strive to meet the ever-growing global demand for cage-free eggs.
黃向陽 Xiangyang HUANG
國家動物健康與食品安全創新聯盟秘書長
Secretary General,China Animal Health and Food Safety Alliance
黃秘書長為大會致辭,表示隨著消費者對食品安全和品質的要求不斷提高,禽蛋產業正面臨發展的機遇和挑戰。在國內外市場競爭激烈的背景下,禽蛋企業需要提升技術、質量和品牌優勢,實現可持續發展。呼吁各方共同努力,加強行業合作,為福利及動物源食品產業的創新發展探索道路。能夠促進各方面的交流與合作,取得豐碩的成果。
Secretary-General Huang delivered a speech at the conference, expressing that as consumer demands for food safety and quality continue to rise, the poultry and egg industry is facing both opportunities and challenges. In the context of fierce competition in domestic and international markets, poultry and egg enterprises need to enhance their technological, quality, and brand advantages to achieve sustainable development. He called on all parties to work together, strengthen industry cooperation, and explore paths for innovation and development in the welfare and animal-source food industry. This can promote exchanges and collaboration on various fronts, leading to fruitful outcomes.
田曉紅Xiaohong TIAN
絲綢之路國際總商會副秘書長
Deputy Secretary General, SRCIC
田副秘書長歡迎與會嘉賓一起探討雞蛋生產領域的未來。中國取得了非籠養雞蛋貿易的顯著進展,更接近滿足全球對無籠養雞蛋的不斷增長需求。我們慶賀這一成就的同時,也要認識到前方的挑戰。歡迎各位分享創新理念和經驗。期待未來共同的合作與發展,推動行業的創新和可持續發展。
Deputy Secretary General Tian welcomes the distinguished guests to explore the future of egg production. China has made significant progress in the trade of cage-free eggs, getting closer to meeting the growing global demand for cage-free eggs. While we celebrate this achievement, we also recognize the challenges that lie ahead. We welcome everyone to share innovative ideas and experiences. We look forward to future collaboration and development, driving innovation and sustainable growth in the industry.
2022-2023年上海悅孜動物福利工作匯報
IQC Animal Welfare Working Report 2022 & 2023
非籠養雞蛋認證發證儀式
Cage Free Egg Certificate lssuing Ceremony
截止目前,已有13家企業獲得了非籠養證書,同時還有眾多企業積極朝著非籠養方向進行轉型。大型采購商的承諾正在迅速推動非籠養雞蛋行業的發展。以下附上2023年中國福利雞蛋采購推薦清單。關注本公眾號,后臺發送“2023采購清單”,可自行下載。
As of now, 13 companies have obtained cage-free certification, and numerous other businesses are actively transitioning towards cage-free practices. The commitments of major purchasers are rapidly propelling the cage-free egg industry's growth. Below is the 2023 Recommended List for Procuring Welfare Eggs in China. To access it, follow our official account and send "2023采購清單" to the backend, and you can download it at your convenience.
中國雞蛋行業信息與國際視野
主持人:熊傳武博士 Dr.Chuanwu XIONG
上海悅孜企業信息有限公司總經理
General Manager,IQC
熊傳武博士主持上午上半場會議,聚焦中國雞蛋行業信息與國際視野,對各位領導、嘉賓的參與表示感謝,并強調中國雞蛋產業的迅速發展和不斷提升品質的重要性。本次會議以“信心、協作和發展”為主題,旨在借鑒國際成功經驗,推動中國雞蛋行業朝著更高的品質與福利標準邁進。為中國雞蛋產業的未來發展提供有力支持。
Dr. Xiong Chuanwu chaired the morning session of the conference, focusing on China's egg industry and its global perspective. He expressed gratitude to the leaders and guests, emphasizing the rapid growth and quality improvement of China's egg industry. The conference theme, "Confidence, Collaboration, and Development," aims to learn from international success and advance China's egg industry towards higher quality and welfare standards, providing strong support for its future development.
李保明教授
中國農業大學國家蛋雞體系科學家
李保明教授介紹了蛋雞養殖環境與飼養方式對蛋品質的影響。包括外觀、內部品質、營養成分和微生物質量等。為了保證雞蛋品質,需要對飼養環境進行管理,包括控制溫度、濕度、通風和空氣質量等。此外,飼養方式也對蛋品質有影響,如籠養和散養等方式會影響蛋品質和蛋雞福利狀態。為了提高蛋雞福利狀態,需要合理控制這些因素,如增加籠底面積、增加棲桿數量和提供充足的飲水等。最后還介紹了如何進行產品檢測,包括外觀、內部品質、營養成分和微生物質量等。通過對雞蛋品質的檢測,可以及時發現問題并采取措施進行改進,從而提高蛋品質和蛋雞福利狀態。
Professor Li Baoming discussed the impact of the rearing environment and feeding methods on egg quality, including external appearance, internal quality, nutritional components, and microbial quality. To ensure egg quality, it is important to manage the rearing environment, including controlling temperature, humidity, ventilation, and air quality.Furthermore, the rearing methods also influence egg quality, such as cage rearing and free-range rearing, which can affect both egg quality and the welfare of the hens. To enhance hen welfare, it is necessary to appropriately control these factors, such as increasing cage floor area, adding more perches, and providing an ample water supply.Finally, the presentation also covered how to conduct product testing, which includes assessing external appearance, internal quality, nutritional components, and microbial quality. By testing egg quality, issues can be promptly identified and measures taken to make improvements, thereby enhancing egg quality and the welfare of the hens.
楚東 Dong CHU
中國連鎖經營協會
China Chain Store & Franchise Association,CCFA
楚東先生介紹了非籠養雞蛋市場的新機會。消費者高度關注健康、環保和動物福利,而非籠養雞蛋在這些方面具有明顯的優勢。非籠養雞蛋采用更人性化的養殖方式,如舍內平養、自由散養和純舍外散養。他對非籠養雞蛋的外部和內部特性進行了分析。外部特性包括養殖方式、可持續性和價格等,而內部特性包括社會文化因素、生理因素、心理因素、環境因素、感官特性和營養特性等。最后,他強調了激發市場潛力和滿足消費者核心價值觀的重要性,并提出了一系列措施,包括制定更完善的標準以建立消費者信任、加強教育和宣傳以提高產品質量,以及促進政策和法規框架以更好地規范消費市場。
Mr. Chu Dong presented new opportunities in the cage-free egg market. Consumers are highly focused on health, environmental sustainability, and animal welfare, where cage-free eggs offer distinct advantages. Cage-free eggs are produced using more humane farming practices, such as in-house, free-range, and open-air environments. He analyzed both the external and internal characteristics of cage-free eggs, covering factors like farming methods, sustainability, pricing, as well as socio-cultural, physiological, psychological, environmental, sensory, and nutritional aspects. Lastly, he emphasized the importance of unlocking market potential and aligning with consumers' core values. He proposed a series of measures, including enhanced standards to establish consumer trust, intensified education and promotion for product quality, and advancing policy and regulatory frameworks to better regulate the consumer market.
Mark Williams
英國蛋業協會,首席執行官兼秘書
CEO and Secretary, British Egg Industry Council (BEIC)
Mark Williams 先生介紹了英國雞蛋質量和安全認證計劃 (Lion Scheme),以及英國使用Lion Scheme計劃建立更高的品質標準、采用疫苗、進行嚴格的審核和積極的宣傳工作,成功地從蛋類食品安全危機中取得成功并重建了市場信心的故事,他強調了雞蛋行業的安全性和可持續性,并討論了市場推廣和品牌建設方面的措施,包括與知名人物合作代言、多媒體廣告、品牌網站、消費者教育等等。
Mr. Mark introduced the UK's Egg Quality and Safety Certification Program, known as the Lion Scheme. The UK utilized the Lion Scheme to establish higher quality standards, implement vaccination measures, conduct rigorous audits, and engage in proactive promotion. This approach successfully navigated the egg safety crisis, rebuilding market confidence. He emphasized the safety and sustainability of the egg industry, addressing marketing and brand-building strategies, including endorsements from celebrities, multimedia advertising, brand websites, and consumer education.
展臺風采
錢學琴
世界動物保護協會中國農場項目經理
China Farm Animal Project Manager,World Animal Protection
上午下半場會議在世界動物保護協會中國農場項目經理儲學琴女士的主持下拉開帷幕。
The second half of the morning session of the meeting was opened under the guidance of Ms. Chu Xueqin, Project Manager at the World Animal Protection.
Dietmar Tepe
歐洲雞蛋KAT協會總經理
General Manager,KAT Association
Dietmar以KAT協會在歐洲背景和發展為例分享了福利雞蛋如何在歐洲市場建立信任的故事。通過比較不同養殖模式的成本和售價,他強調了產品差異的根本原因就在于這些不同的養殖模式。自2004年以來,歐盟對雞蛋實行了嚴格的標簽體系,其中0代表有機飼養,1代表散養,2代表谷倉飼養,3代表籠養/富集籠養。而KAT中心的數據建立了一個封閉、可追溯的供應鏈追溯體系,能夠幫助有效踐行這一標簽體系,KAT在其網站和移動app上最大程度地提升消費者的透明度。當前,KAT總認證了8000萬只蛋雞,已經占歐盟非籠養蛋雞總數的37%。
Mr.Dietmar used KAT Association in Europe to illustrate how welfare eggs build 。confidence in the European market. By comparing farming costs and prices, he stressed that differing farming methods are the root cause of product distinctions. Since 2004, all eggs in the EU must be stamped with a uniform label.: 0 for organic, 1 for free-range, 2 for barn, and 3 for caged/enriched caged. KAT Center's data established a closed, traceable supply chain system, aiding adherence to this labeling. KAT enhances consumer transparency on its website and app. Currently, KAT has certified 80 million laying hens, representing 37% of non-caged hens in the EU.
Luiz Mazzon
HFAC全球項目總監
Global Program Director, Humane Farm Animal Care
Luiz介紹了美洲非籠養雞蛋市場變化,美國非籠養雞蛋占比34.1%,該轉變主要歸因于買家承諾和個別州立法。根據美國農業部數據,到2026年美國雞蛋有66%必須采用非籠養。在巴西,所有大型生產商已采用非籠養來滿足不斷增長的需求,HFAC已成供應大型零售商和食品商的強制性黃金標準。哥倫比亞、阿根廷和哥斯達黎加受大型采購商壓力也開始轉變。烏拉圭和巴拉圭較少但找到了特定市場。墨西哥是一個挑戰,盡管人均雞蛋消費高但非籠養農場較少。拉丁美洲的轉變主要受到消費者推動。中國作為全球最大雞蛋生產國,具備規模經濟和成本降低的潛力,動物福利認證是必不可少的,它有助于引導生產者走向正確的道路。
Mr. Luiz discussed changes in the American cage-free egg market. In the U.S., 34.1% of eggs are cage-free, driven by buyer commitments and state laws. According to USDA data, by 2026, 66% of U.S. eggs must be cage-free. In Brazil, all major producers have adopted cage-free to meet rising demand, with HFAC becoming the mandatory gold standard for supplying large retailers and food producers. Colombia, Argentina, and Costa Rica are shifting due to pressure from major buyers. Uruguay and Paraguay have smaller markets but found specific niches. Mexico presents challenges with high per capita egg consumption but fewer cage-free farms. The Latin American transition is primarily driven by consumer demand. China, the world's largest egg producer, has potential for cost-effective growth with the guidance of animal welfare certification.
章達榮David ZHANG
萬豪國際集團采購運營高級經理
Senior Manager,Procurement Field Operations Marriott International
章達榮先生提到萬豪是一家全球酒店公司,致力于推動可持續發展和動物福利。在大中華區采取了非籠養雞蛋采購策略,以支持動物福利。目標是在2025年實現100%的非籠養蛋源采購。萬豪認為非籠養雞蛋采購對于可持續發展和動物福利至關重要。采用非籠養方式,可以為雞群提供自由活動的空間和滿足它們的天性需求,同時保護它們免受疫病和天敵的侵害。這有助于提升雞群的健康狀況,提供更高質量的福利蛋品。隨著全球供應鏈變得更加可預測,萬豪充滿信心,能夠實現他們的目標,確保所有全蛋、液態蛋和預制蛋符合他們對非籠養來源的定義。
David Zhang mentioned that Marriott, a global hotel company, is committed to promoting sustainability and animal welfare. In the Greater China region, they have adopted a cage-free egg procurement strategy to support animal welfare. Their goal is to achieve 100% cage-free egg sourcing by 2025. Marriott believes that cage-free egg procurement is crucial for sustainability and animal welfare. it provides chickens with the space for free movement and meets their natural needs while protecting them from diseases and predators. This contributes to improving the health of the chicken population and providing higher quality welfare eggs. With the global supply chain becoming more predictable, Marriott is confident in achieving their goal, ensuring that all whole eggs, liquid eggs, and pre-packaged eggs conform to their definition of cage-free sourcing.
圓桌討論 Panel Discussion
宜家蛋白基和植物基類食品可持續負責人張熠男、力矩中國項目總監黃牧慈在圓桌會議上深入探討了非籠養雞蛋產業的轉型所面臨的挑戰,如何應對可持續性和福利養殖的關鍵問題。嘉賓就轉向非籠養雞蛋的策略和實施提出了寶貴見解,為促進可持續食品生產和動物福利提供了重要的思想交流和合作機會。
Ikea's Sustianability Leader, Protein- based and Plant-based foods Yinan Zhang and Project Director Mutzu Huang from Lever China delved into the challenges faced by the cage-free egg industry at a roundtable discussion. They discussed the critical issues of sustainability and animal welfare. Guests provided valuable insights into strategies and implementations for transitioning to cage-free eggs, fostering essential exchanges of ideas and cooperation opportunities to promote sustainable food production and animal welfare.
品質與福利雞蛋的生產實踐
李聰聰博士 Dr.Congcong LI
上海悅孜企業信息有限公司高級動物福利科學家
Seninor Animal Welfare Scientist,IQC
下午的會議上半場由上海悅孜高級動物科學家李聰聰博士主持,重點討論了品質和福利雞蛋的生產實踐相關議題。
The first half of the afternoon session was chaired by Dr. Li Congcong, a senior animal scientist from Shanghai Yuezhi, and focused on discussing topics related to the production practices of quality and welfare eggs.
韓太鑫Taixin HAN
蘇州歐福蛋業副總裁
Vice President,OVODAN
韓總強調非籠養雞蛋不僅要注重雞的生活環境,還需特別關注食品安全和新鮮度。在食品安全方面,需緊盯微生物、藥物殘留、污染物/重金屬、非法添加物,特別要警惕腸炎沙門氏菌傳播。雞蛋的新鮮程度取決于多個因素,包括保存時間、溫度、運輸、雞的飼養方式和年齡等。歐福非籠養雞蛋采取了全面的安全控制和冷鏈物流,確保食品安全和新鮮度,并提供一站式采購選擇。這對非籠養雞蛋行業至關重要。
Mr. Han emphasizes cage free eggs should not only focus on cage free but also pay special attention to food safety and freshness. It's essential to closely monitor microbiology, drug residues, contaminants/heavy metals, and unauthorized additives, with particular vigilance against the spread of Salmonella. The freshness of eggs depends on multiple factors, including storage time, temperature, transportation, chicken rearing methods, and age. Ovodan eggs are subjected to comprehensive safety controls and a cold chain logistics system to ensure food safety and freshness. They offer a one-stop procurement solution, which is of paramount importance for the non-caged egg industry.
Murilo Henrique Quintiliano
FAI農場巴西執行董事
Diretor Executive,FAl Farms Brasil
科技在非籠養雞蛋生產中具有巨大優勢,可以提高效率、改善動物福利,促進可持續性。Murilo先生向大家介紹了名為Birdbox的雞舍監測系統,它通過傳感器、控制器和飼料稱重裝置不斷監測雞舍的情況。數據顯示使用Birdbox后,每棟雞舍的產蛋率可以增加3.5%,每批雞的額外收入約為22萬元人民幣,而且投資回報期僅需6個月。這提高了養殖戶和整個產業鏈的效率、洞察力和價值。
Technology boosts cage free egg production: efficiency, animal welfare, and sustainability. Mr. Murilo introduced a chicken coop monitoring system called Birdbox, a coop monitor using sensors and feed weighing. Data: +3.5% coop egg rate, ~¥220K extra per batch, 6-month ROI. Elevates industry insight, value.This technology improves efficiency, insights, and value for both farmers and the entire industry chain.
菲利普 Philipp Prang
大荷蘭人中國銷售總監
Sales Director, Big Dutchman China
菲利普先生重點介紹了現代化裝備如何提升非籠養雞蛋的全球競爭力。他詳細解釋了不同國家和地區對于非籠養雞蛋的標準要求,以及不同的生產系統,強調了多層層架式系統在全球范圍內最受歡迎。他分享了在美國的最佳實踐和趨勢,以及中國海南白沙快樂的蛋作為實踐案例。指出多層層架式系統不僅提供更多的空間,使大規模非籠養雞蛋生產成為可能,還符合蛋雞的自然習性,且每只雞的投資成本最低。截至2023年3月,使用大荷蘭人的非籠養系統飼養的蛋雞數量已超過1.6億只。這進一步證明了現代化裝備對于推動可持續非籠養雞蛋生產的重要性。
Mr.Philip highlighted the role of modern equipment in enhancing the global competitiveness of cage-free eggs. He explained different international standards and production systems, emphasizing the popularity of multi-tier aviary systems worldwide. Mr. Philip also shared best practices and trends from the United States and cited the case of Happy Eggs in Hainan, China. He pointed out that multi-tier aviary systems not only provide more space, enabling large-scale cage-free egg production, but also align with natural chicken behavior, all while keeping the investment per bird minimal. As of March 2023, over 160 million chickens have been raised using Big Dutchman's cage-free systems. This underscores the pivotal role of modern equipment in advancing sustainable cage-free egg production.
張沛 Pei ZHANG
中國農業國際合作促進會動物福利國際合作委員會副秘書長
Deputy secretary general,ICCAW
張沛女士聚焦在養殖、培訓和品牌提升的良好實踐,從蛋雞的需求擴展到國際和國內非籠養標準的比較,以及福利養殖金蛋獎的要求。強調實核心是滿足蛋雞的需求,促使產業朝著更人道和可持續的方向發展。還分享了一些國內在蛋雞福利非籠養方面表現卓越的企業,如寧夏曉鳴、神丹、四川信德和快樂的蛋等。ICCAW還積極推動非籠養培訓,成立中國蛋雞非籠養培訓中心暨示范場和相關技術課程,最后介紹了品牌提升的良好實踐措施,這些舉措旨在提高產品質量,推動福利養殖,以滿足市場需求。
Ms. Pei Zhang focused on good practices in farming, training, and brand enhancement, extending from the needs of hens to comparing international and domestic cage-free standards, as well as the requirements of the Welfare Farming Golden Egg Award. She emphasized that the core is meeting the hens' needs, prompting the industry to move toward a more humane and sustainable direction. She also shared some outstanding domestic enterprises in cage-free welfare for hens, such as Ningxia Xiaoming, Shendan, Sichuan Xinde, and Happy Eggs. ICCAW is actively promoting cage-free training, establishing China's Cage-Free Hen Farm Training Center and related technical courses. Finally, she introduced good brand enhancement practices, aiming to improve product quality, drive welfare farming, and meet market demands.
石思瑤 SiyaoSHI
世界農場動物福利協會研究主管
China Research Officer, CIWF
石思瑤女士分享了有關蛋雞非籠養的全球趨勢和技術方法。她強調了CIWF在中國的重要工作,包括頒發食品行業獎項、提供企業技術支持、制定行業技術標準與建議,以及宣傳優秀的案例。深入探討了全球蛋雞數量不斷攀升達到66億只所帶來的挑戰,通過家禽的五類行為模型評估展示評估福利水平理解蛋雞的需求和行為的關鍵。CIWF也提供了關于蛋雞養殖的具體建議,鼓勵產業向更加人道的非籠養方式轉型。
Ms. Shi Siyao shared global trends and techniques related to cage-free egg production. She emphasized CIWF's vital role in China, including recognizing excellence in the food industry, offering technical support to businesses, establishing industry standards and recommendations, and highlighting exemplary cases. Ms. Shi delved into the challenges posed by the continuously rising global population of laying hens, emphasizing the importance of understanding their needs and behaviors through the five categories of poultry behavior models. CIWF also provided specific guidance on egg production, encouraging the industry to transition to more humane, cage-free methods.
王海 Henry WANG
上海悅孜企業信息有限公司項目總監
Program Director,IQC
下午的會議下半場由上海悅孜項目總監王海先生主持,著重呈現了會議的亮點和關鍵議題。
The second half of the afternoon session of the conference was hosted by Mr. Henry Wang, Project Director of IQC, with a focus on presenting the highlights and key topics of the conference.
李德昆博士 Dr.Allen LI
天祥亞太區食品認證總監
Senior Certification Director,Intertek APAC
李德昆博士介紹了Intertek天祥食品的非籠養雞蛋團標認證誠信管理項目,旨在提高非籠養雞蛋生產企業的生產標準和質量。包括流程誠信、審核誠信、標準誠信和社會共建等內容,涵蓋了非籠養雞蛋生產的各個方面,包括生產環境、飼料、雞蛋質量等要求。通過參與該認證項目,非籠養雞蛋生產企業可以提高自身的生產標準和質量,增強企業的社會責任感和公信力,同時也可以獲得更多的市場競爭優勢和商業機會。
Dr. Allen Li introduced Intertek's credibility management program for cage free egg certification. The program aims to enhance production standards and quality for cage free egg producers. It encompasses aspects like process integrity, audit integrity, standard integrity, and social collaboration, covering various facets of cage free egg production, including environment, feed, and egg quality requirements. By participating in this certification program, cage free egg producers can improve their production standards and quality, strengthen their social responsibility and credibility, and gain a competitive edge in the market while unlocking more business opportunities.
李聰聰博士 Dr.Congcong LI
上海悅孜企業信息有限公司高級動物福利科學家
Seninor Animal Welfare Scientist,IQC
李聰聰博士介紹了中國非籠養雞蛋生產和動物福利的最新發展和研究成果。學術研究方面包括環境富集、雞的行為適應性、蛋品質、福利養殖系統等方面的研究。在生產最新進展方面包括消費意愿和行為、相關標準的制定、新興非籠養雞蛋生產企業的報道等。還介紹了非籠養雞蛋在中國的流通方式,包括銷售渠道、市場份額、價格等方面信息。最后探討了未來非籠養雞蛋生產的發展趨勢,包括規模、效率、消費者需求、可持續性等。聰聰博士從學術研究、生產、流通和未來展望方面展開了詳細介紹,還強調了合作和信心的重要性。
Dr. Congcong Li presented the latest developments and research findings on cage-free egg production and animal welfare in China. Academic research covers areas such as environmental enrichment, chicken behavior adaptation, egg quality, and welfare farming systems. In terms of recent production advancements, this includes consumer willingness and behavior, the establishment of relevant standards, and the reporting of emerging cage-free egg production companies. Dr. Li also discussed the distribution of cage-free eggs in China, including information on sales channels, market share, and prices. Finally, the presentation delved into the future trends of cage-free egg production, considering factors like scale, efficiency, consumer demand, and sustainability. Dr. Congcong provided a comprehensive overview of academic research, production, distribution, and future prospects while emphasizing the importance of collaboration and confidence.
圓桌討論 Panel Discussion
在圓桌論壇上,快樂的蛋總經理王煒晟分享了他們的成功故事,從最初的銷售困難到如今的供不應求,探討了如何推動非籠養雞蛋的銷售最佳實踐。四川信德總經理胡民杰則分享了如何應對散養雞蛋客戶對食品安全的擔憂和最佳實踐。曉鳴股份董事&董事長助理郭磊分享了生物安全的最佳實踐,以及西部地區網上平養的特點。而土大媽總經理蔡華柱則介紹了作為全國最大的非籠養養殖場的最佳實踐,包括新養殖場采用的先進設施、方法和銷售方式。這些討論都是凝結了非籠養雞蛋行業發展卓越的實踐經驗。
At the roundtable forum, Weisheng Wang, General Manager of Happy Eggs, shared their success story, transitioning from initial sales challenges to current high demand, and discussed the best practices for driving the sales of cage-free eggs. Minjie Hu, General Manager of Sichuan Xinde, shared insights on how to address food safety concerns raised by free-range egg customers and their corresponding best practices. Lei Guo, Board Director and Assistant to the Chairman at Xiaoming, shared the best practices in biosecurity and the distinctive characteristics of online cage-free farming in the western region. Huazhu Cai, General Manager of Tudama, introduced the best practices as the largest national cage-free farming facility, including the utilization of advanced facilities, methods, and sales strategies at their new farming locations. These discussions encapsulate the exceptional practical experiences driving the development of the cage-free egg industry.
產銷對接交流晚宴圓滿結束,本次活動邀請了演講嘉賓、采購商代表以及非籠養雞蛋生產企業負責人,共同探討了雞蛋產業的未來發展方向。加深行業各方之間的合作與理解,也為推動品質與福利雞蛋的可持續發展提供了寶貴的經驗交流機會。
The coordination and communication between production and sales concluded successfully, and this event invited guest speakers, procurement representatives, and executives from cage free egg production companies to jointly explore the future development direction of the egg industry. It deepened cooperation and understanding among various sectors of the industry, and also provided valuable opportunities for sharing experiences to promote the sustainable development of quality and welfare eggs.
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